Nat Blog

My co-founders and I have been building our product for the past year. About 1 month ago, we got our first paying customer.This felt incredible. Having someone who pays for your product is such a validation. It somehow felt like we had done the hardest part and that it would be pure... Read now

Video review... Read now

We're now officially one year in business. We've learned a lot on the way and are still moving slowly but confidently. In this post, I'll give you an overview of what happened this year at Nat and what's planned next.Who we are & our core values<... Read now

I've been working with a small swiss startup in recent months as a growth and marketing consultant. The company has recently raised a seed round and has started to hire. It's important to note that they haven't found product-market fit yet. Recently, we did a workshop to discuss futur... Read now

Starting a business always requires you to take many decisions, early on. Because these decisions are more or less poorly informed, they look a lot like bets. We've tried to avoid the zeros, the black swans. The one bad decision that could kill all the other good decisions we mi... Read now