# Monica Video Review
In this video, I'm reviewing Monica, one of the oldest crm for friends solution out there. Visit their website here: monicahq.com I'm Nathan, I'm passionate about personal relationship management apps and have tried and used all of them. Because I could not find a solution that worked for me, I've started my own business: nat.app. Feel free to check it out!
What exactly is a Personal CRM?
The logic is simple. As CRMs have proven themselves to be extremely effective in managing clients, there is no reason not to implement this successful experience in your own professional and personal life.
A personal relationship manager is a business tool that allows users to organise their contacts in order to improve their network and grow and nurture both business and personal relations.
Why do you need a Personal Relationship Management App?
When it comes to success and personal growth, you have to think long term. Forging relationships is foundational to such a far-sighted strategy. Entrepreneurs spend countless hours thinking about how they can improve their business, there is no reason professionals shouldn't do the same about improving their relationships and network.
As says David A. Fields:
Relationships are everything. I define wealth as relationship strength.
Ask yourself this question: Do you have many contacts and connections that could potentially generate a lot of opportunities for you? Just look at LinkedIn, if you were in touch with all of your connections, how would things be different? How many more partnerships, job offers or ideas would you get?
If you want to increase efficiency, become more organised, and increase your income than you definitely need to consider personal CRM. Nowadays such a system may be useful for any person from real estate agent to top manager of a large enterprise.